Saturday , March 25 2023

The Clorox Company Careers – Analytics Associate Manager

Website Clorox

Job Description:

The Analytics Associate Manager will be the point person for the Direct-to-Consumer Analytics & Data Science team for 1-2 brands. You’ll act as a collaborative partner to our Brand, Omnichannel, Product, Acquisition, and Retention teams in order to help them understand performance across channels, products, customers, and brands (Burts Bee’s, Brita and a family of VMS lines). You’ll use your data & analysis expertise to develop new metrics/KPIs, design measurement solutions, spot patterns, visualize trends, diagnose over/under performance, optimize existing channels/campaigns, identify test & learn opportunities, and proactively surface potential growth opportunities.

The ideal candidate must be fluent in marketing and media metrics (i.e. you speak in the language of CAC, LTV, ROAS) with a strong balance of technical expertise in analytics and the ability to make relevant recommendations to marketing & product stakeholders that tell persuasive, relevant stories with data. You love marketing analytics, experimentation, traffic trends, and customer behavior. A good day is one where you feel like you’ve had a real impact on the business and the teams you collaborate with. You ask critical questions, consistently seeking to find creative solutions to data challenges.

Job Responsibilities:

  • Monitor cohort and conversion funnel analyses to identify key user behavior trends and make recommendations to optimize results
  • Analyze current business performance to develop baselines and forecasting models by marketing channel and customer segment
  • Mine existing marketing and customer data to uncover broader trends and understand how activity is driving business results beyond quick-win optimizations
  • Collaborate with marketing and product stakeholders to determine data and reporting requirements for new features/campaigns
  • Clearly scope deep dive analysis projects with marketing and product stakeholders
  • Consult with marketing on experimental design and provide support on test evaluation
  • Proactively dig into data to surface insights and tie results to actionable business recommendations.
  • Own the reporting/measurement solutions used to align cross functional teams on key metrics, spend and performance
  • Help marketing and product partners develop testable hypotheses and insights that leverage different customer profiles, lifetime value, and purchase propensities to build on audience tactics
  • Perform various ad-hoc analyses to identify root causes and understand key business drivers
  • Dig under the hood to help the brand understand what is performing well, where untapped opportunities exist, and where there are underlying performance issues to address
  • Connect channel performance to longer term customer behaviors (CLV, repurchase rates, etc.) beyond the initial conversion tied to a channel, campaign or promotion.

Job Requirements:

  • Advanced Excel, PowerPoint and data visualization skills
  • Experience with design & analysis of experiments with solid knowledge of common methods of experimental design in marketing and/or product
  • Experience using web analytics tools (Adobe Omniture, Google Analytics, etc.) and BI platforms (Looker, Tableau, etc.)
  • Strong communication skills with the ability to tell a succinct, cohesive, persuasive story with data, focused on actionable insights and clear recommendations
  • 4+ years of work experience in marketing/digital/business analytics, with at least 2 years in e-commerce or consumer tech preferred
  • Expert SQL skills
  • Knowledge of common digital marketing and direct response channels, media performance metrics, and marketing funnel optimization
  • Strong business acumen with the ability to blend business strategy, analytical expertise, and technical ability to answer ambiguous, complex business questions
  • Bachelors Degree in Computer Science, Analytics, Mathematics, Statistics or other quantitative field; Masters preferred.
  • Technical proficiency in Python or R

Job Details:

Company: Clorox

Vacancy Type:  Full Time

Job Location: New York, NY, USA

Application Deadline: N/A

Apply Here