Jobs at Clorox – Associate Analytics Manager

Job Description:

The Analytics Associate Manager will be the point person for the Direct-to-Consumer Analytics & Data Science team for 1-2 brands. You’ll act as a collaborative partner to our Brand, Omnichannel, Product, Acquisition, and Retention teams in order to help them understand performance across channels, products, customers, and brands (Burts Bee’s, Brita and a family of VMS lines). You’ll use your data & analysis expertise to develop new metrics/KPIs, design measurement solutions, spot patterns, visualize trends, diagnose over/under performance, optimize existing channels/campaigns, identify test & learn opportunities, and proactively surface potential growth opportunities.

Job Responsibilities:

• Dig under the hood to help the brand understand what is performing well, where untapped opportunities exist, and where there are underlying performance issues to address
• Proactively identify and deliver insights & analysis projects
• Consult with marketing on experimental design and provide support on test evaluation
• Monitor cohort and conversion funnel analyses to identify key user behavior trends and make recommendations to optimize results
• Own the reporting/measurement solutions used to align cross functional teams on key metrics, spend and performance
• Connect channel performance to longer term customer behaviors (CLV, repurchase rates, etc.) beyond the initial conversion tied to a channel, campaign or promotion.
• Analyze current business performance to develop baselines and forecasting models by marketing channel and customer segment
• Clearly scope deep dive analysis projects with marketing and product stakeholders
• Proactively dig into data to surface insights and tie results to actionable business recommendations.
• Mine existing marketing and customer data to uncover broader trends and understand how activity is driving business results beyond quick-win optimizations
• Package insights into visual stories that are presented to business teams, leadership and other functional teams on an ongoing basis
• Help marketing and product partners develop testable hypotheses and insights that leverage different customer profiles, lifetime value, and purchase propensities to build on audience tactics
• Collaborate with marketing and product stakeholders to determine data and reporting requirements for new features/campaigns
• Own cross-channel site performance analysis/measurement
• Create repeatable, reproducible work products to build a library of analytics capabilities that can be used across our portfolio of brands
• Perform various ad-hoc analyses to identify root causes and understand key business drivers

Job Requirements:

• Experience with design & analysis of experiments with solid knowledge of common methods of experimental design in marketing and/or product
• Knowledge of common digital marketing and direct response channels, media performance metrics, and marketing funnel optimization
• 4+ years of work experience in marketing/digital/business analytics, with at least 2 years in e-commerce or consumer tech preferred
• Strong communication skills with the ability to tell a succinct, cohesive, persuasive story with data, focused on actionable insights and clear recommendations
• Experience using web analytics tools (Adobe Omniture, Google Analytics, etc.) and BI platforms (Looker, Tableau, etc.)
• Advanced Excel, PowerPoint and data visualization skills
• Strong business acumen with the ability to blend business strategy, analytical expertise, and technical ability to answer ambiguous, complex business questions
• Technical proficiency in Python or R preferred
• Expert SQL skills
• Bachelors Degree in Computer Science, Analytics, Mathematics, Statistics or other quantitative field; Masters preferred.

Job Details:

Company: Clorox

Vacancy Type:  Full Time

Job Location: New York, NY, USA

Application Deadline: N/A

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