Clorox Jobs – Web Performance Marketing Analytics Manager

Job Description:

As Manager, Web Performance Analytics you would have the opportunity to drive transformational change working cross-functionally to impact our marketing analytics capabilities. Being human-centered is the core of our business, and we’re looking for you to tell their stories and empower our ongoing strategic decision making within marketing. In an era where data signals outpace the ability of traditional tools to generate meaningful insights, you have the opportunity to help drive cultural changes by bringing strong quantitative skills with the ability to bring holistic consumer storytelling to life through measurement, data, and technology. You would also be a change agent to continue evolving the process of deploying these insights and optimizations into marketing and our agency partners. You should be passionate about marketing, data & analytics with a balanced mix of agency and/or client-side experience.

Job Responsibilities:

• Communicating with and influencing cross-functional business partners, marketing analytics/data scientists, agencies, suppliers, and contractors to propel web/CRM/et al. optimization
• Thrive in a high energy environment where tactical and strategic activities are expected to be driven in parallel.
• Provide web performance and human-centered dashboarding and insights to marketing strategies and tactics in support of optimization and future decision making/planning across the portfolio of brands
• Strong track record of initiating and managing cross-functional analytics, building relationships with stakeholders, and influencing decision makers to drive towards a consumer centric understanding & web experience
• Empower internal content strategy and operation groups with the necessary tools, skills, and capabilities to drive web measurement, insights, and optimization
• Lead and collaborate with internal stakeholders to drive integrated marketing/content KPIs, data infrastructure, tagging strategy and implementation development to ensure continuous improvements of consumer experience
• Influence external partners’ tech capability evolution (API, Clean Room, expand data sharing, et al.)
• Influence external team to prioritize data source API build and improve ongoing data management
• Manage internal data management system and dashboards (update, edits, and build input), evolve capabilities, and influence usage in support of improving consumer web experience
• Provide consumer engagement/acquisition performance input in support of businesses 1P data strategy
• Drive continuous evolution of best-in-class web analytics tools (current and prospective) and ensure integration across marketing analytics ecosystem

Job Requirements:

• Proven experience in data driven Web/CRM analysis, application, and associated technologies that enable media and digital strategies
• 5+ years of relevant experiences with graduate degree.
• Bachelor’s degree in web analytics, marketing, economics, or relevant quantitative fields or 9 plus years of relevant experience

Job Details:

Company: Clorox

Vacancy Type:  Full Time

Job Location: Los Angeles, CA, USA

Application Deadline: N/A

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